Consider the coverage, reliability, network quality and customer service, as well as the pricing of their mobile messaging service. Products and services Does the bulk SMS company offer a rich variety of features and functions with its mobile messaging service? As well as offering a few different ways of sending messages, what really useful additional bulk SMS functionality does it offer? For example does it provide a HLR look up service so that you can confirm your contact information? Using bulk SMS to double-check phone numbers and subscriber identity saves money by eliminating invalid numbers.
Other features to look out for are bulk SMS messaging scheduling and delivery status. Does the bulk SMS company offer two-way messaging, so that customers can easily follow up on your SMS messages? Having additional features such as these can save you money in the long run, as all of the data on your mobile messaging is readily available. Coverage and reliability Most bulk SMS companies will claim that they have complete coverage to anywhere in the world. Yet the real question is not just the coverage, but the reliability as well. If their primary route is blocked, do they have an equally efficient backup?
When choosing a provider bulk SMS long look at the operators and countries that they connect with, and ask if they have more than one route to that destination. Does this backup service come with all the features of the primary route? Make sure the secondary route bulk SMS, offers Unicode characters (which will adapt SMS for hieroglyphic languages such as Chinese or a Cyrillic alphabets such as Greek), and that it will concatenate long messages. Even simple things like a local time stamp are important. Remember, the backup routes of any worthwhile bulk SMS provider will be just as good as their primary route.