Therefore, we wanted to renew the overall image of the Xiaomi brand by replacing the original seemingly static square logo with a "soft form" to show a "dynamic image" that is constantly changing. Kenya Hara: The story behind Xiaomi's new Logo and design Jiang Wuxia: The color of Xiaomi's new Logo retains the previous Xiaomi orange, while adding silver and black. Could you please talk about the main consideration for adding these two colors? And which products and scenarios of Xiaomi will these two colors be used in? Kenya Hara: To reshape the
VI of a well-known company like Xiaomi, it is necessary to succinctly sort out the inherited part and the changed part. The image that Estate Photo Editing Services has been established cannot be abandoned, and at the same time, new ideas that are completely different from the previous image must be conceived. The soft contour of this proposal is not a mathematical formula introduced from the beginning, but a contour shape that was finally established after we studied and verified countless contours. I am confident in this. Regarding the corporate color, it is not only unnecessary to change.
But in order to continue the established corporate image, we have re-examined Xiaomi Orange. Setting secondary colors such as metallic, blacks, and grays is what I often use to highlight the colors of business owners. Xiaomi's new Logo is mainly designed for the planning of Xiaomi's high-tech products. We expect that Xiaomi products that use the new Logo can present a higher sense of quality to consumers. Kenya Hara: The story behind Xiaomi's new Logo and design Kenya Hara: The story behind Xiaomi's new Logo and design Jiang Wuxia: How do you think about Xiaomi's dynamic logo? Kenya Hara