Differentiate between Marketing and Order email list Channels Even the most sophisticated marketers create confusion by using the word "channel" interchangeably between Marketing and Order Channels. Marketing Channels are those that you spend your marketing efforts in: direct email list mail, email, display/retargeting, natural and paid search, email list affiliate, social media, etc. Order Channels are ones in which a customer places an order: call center, ecommerce/internet, and retail.
Mobile is unique in that it can be categorized email list either way - for example, if a company has a mobile app which serves as a marketing tool, email list and a customer can also order through, the channel can be classified as either a Marketing or Order Channel. Keep in mind that the email list categorization should be consistent.
Plan Marketing Channels, then Forecast by email list Order Channel Since you have much more control over marketing campaigns than where a customer will choose to place an order, start by planning your marketing campaigns. Each company has its own set of terminology, but there email list are typically three levels of marketing planning, depending on the complexity and depth of each channel. I'll define my definitions for clarity: Campaign - Overall theme that the marketing supports. This can be a season (Winter, Summer, Holiday), event (webinar, concert) email list, membership drive (wine club, subscription-based purchase), promotion (semi-annual sale, clearance). Crosses between Marketing Channel and Communication since both are instrumental in supporting the campaign.